Quem Somos

Founded in 2001 in Paraná, Brazil, Bitarra Beauty was born with a clear purpose: to transform beauty into an accessible, safe, and inspiring experience for everyone. From the beginning, our passion for makeup has guided us in creating products that combine quality, innovation, and respect—both for our customers and the world around us.

Over the years, Bitarra has grown and won a place in the hearts of Brazilians, expanding its presence throughout the national territory and also into the international market. Today, we are recognized as one of the leading makeup brands in Brazil, always in motion, always seeking new ways to enhance the unique beauty of each person.

Our commitment goes beyond aesthetics: no product is tested on animals, and all rigorously follow the standards of ANVISA (Brazilian Health Regulatory Agency) and the Ministry of Health, guaranteeing safety and confidence in every application. We believe that beauty is freedom, it's expression, it's care—and that's what we deliver in every Bitarra package.

More than a brand, we are a community passionate about color, texture, and transformation. Welcome to Bitarra: where beauty is made with purpose.